I help brands and investors understand and interpret Chinese social media marketing and consumer trends.

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Stay on top of the latest China marketing trends. Hear from leading influencers, marketers, and other industry experts who break down what you need to know about Chinese consumers, social media and e-commerce platforms, and product trends and reveal their strategies for success.

CIM052: What is ‘Private Traffic’ and Why Has it Become a China Marketing Buzzword?

CIM054: Becky’s Fantasy COO Tristan Cui Shares the Key Drivers of Becky Li’s Success

CIM042: Running a popular WeChat account in 2019 with Hailey of Sugarandspice

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Digital China: Working with Bloggers, Influencers and KOLs