Brands naturally have a fear of taking risks, so when they collaborate with influencers, the majority of them tend to stick to the same tried and true formats like having them make sponsored posts or [...]
This article was originally published on Forbes.com. To see more of my articles on Forbes, visit: https://www.forbes.com/sites/laurenhallanan A couple of weeks ago, Amazon Live finally went live — bad pun intended. The launch came [...]
This article first appeared on the Chinese influencer marketing platform PARKLU. A new type of e-commerce function has been spotted on Meipai video. It allows users to create product links that pop up [...]
This article first appeared on the Chinese influencer marketing platform PARKLU. In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs’, lower production value [...]
This article first appeared on the Chinese influencer marketing platform PARKLU. Weibo Stories function is an exciting addition to the platform that Sina-Weibo is heavily promoting. However, it is still in [...]
